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website color schemes

Best colours for modern web site design

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Color is an essential element of web design, as it has the power to influence user emotion and perception of a brand. Choosing the right colors for a website is important, as it can make a significant impact on the overall user experience. When it comes to selecting the best colors for a website, it's important to consider the brand and the intended user experience. For example, a website for a children's toy store might utilize brighter, more playful colors, while a website for a financial institution might opt for more professional, neutral tones. It's also important to consider the…
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5 tips for paddle boarding on a lake

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Stand up paddleboarding (SUP) on a lake can be a peaceful and enjoyable experience. However, there are a few tips to keep in mind to ensure a safe and enjoyable time on the water. Choose the right equipment The right equipment is essential for a successful and enjoyable paddleboarding experience on a lake. It's important to choose a board that is stable and comfortable for your size and skill level. Beginners may want to opt for a wider, more stable board, while experienced paddlers may prefer a narrower, more agile board. It's also important to choose a paddle that is…
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A beginner’s guide to stand up paddle board touring

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Stand up paddle boarding (SUP) has become a popular water sport in recent years, and it's no surprise why. Not only is it a great way to get some exercise and enjoy the outdoors, but it's also relatively easy to learn and can be enjoyed by people of all ages and skill levels. If you're new to the world of SUP, you might be wondering how to get started and where to go. In this beginner's guide to stand up paddle board touring, we'll cover everything you need to know to get started and make the most of your paddling…
conversion vs checkout funnel

Optimising your e-commerce purchase process

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Streamlined checkout processes and even one click ordering, make buying online extremely quick and easy. Frictionless checkout is not by accident and is extensively researched and tested. Obviously sites like Amazon that have all your info saved can maximise the conversion rate with one click purchasing, but on sites that are smaller and perhaps aren't visited as frequently for purchases, how can they make the process quick and easy. The process starts well before the checkout page: Above the fold and clearly defined add to cart button. Likewise on the cart page,¬†have clearly visible buttons (both font and color) to…

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