conversion vs checkout funnel

Optimising your e-commerce purchase process

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Streamlined checkout processes and even one click ordering, make buying online extremely quick and easy. Frictionless checkout is not by accident and is extensively researched and tested. Obviously sites like Amazon that have all your info saved can maximise the conversion rate with one click purchasing, but on sites that are smaller and perhaps aren’t visited as frequently for purchases, how can they make the process quick and easy. The process starts well before the checkout page: Above the fold and clearly defined add to cart button. Likewise on the cart page, have clearly visible buttons (both font and color) to…

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Button position and color

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A lot of psychology and behaviour goes into website design and functionality. We are creatures of habit and don’t like surprises. As such, websites and e-commerce websites especially, factor these into the design, layout and color schemes. Colors can invoke certain feelings or reactions. So when it comes time for a potential customer to add that item to the cart, and proceed to checkout, we want them feeling like it is the right thing to do. Once we’ve settled on a color, we have to be sure that the next steps in the process is familiar and the same hierarchy…

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Woocommerce 7 years on

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Coming up to 7 years of working very closely with the WooCommerce platform (WordPress plugin technically), we’ve come to some conclusions. We’re going to go through a few of the pros and cons here. Our case study is Green Water Sports, the number 1 inflatable paddle board retailer in the USA. Background Launching on WordPress and WooCommerce back in 2012, Green Water Sports used WooCommerce almost from the day they launched. Now WooCommerce is actually a part of WordPress (owner by Automattic also) and is fairly seamless in it’s integration to WordPress with a lot more features. Pros Seamless integration…

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How to discount products on WooCommerce

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A client has a sale coming up on some of their popular inflatable stand up paddle boards. The Red Paddle Co inflatable SUPs are going to be 15% off for 10 days. Leading up to Memorial Day on May 27, the discount needs to be applied. Instead of manually editing the price at both the start and end of the sale, we can use the WooCommerce sale schedule. As you can see in the image above, the 10’6″ Ride by Red Paddle Co is usually $1299. For May 17 to May 27, the price will be 15% off, $1104. We…

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Webshop case study

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We’ve been working closely with Green Water Sports for several years now. Green Water Sports is America’s #1 inflatable paddle board retailer and prides themselves on quality products with detailed information, a slick website and exceptional customer service. It is no accident that they are the go to for online purchases of inflatable stand up paddle boards by the industry’s best brands. With them we’ve relentlessly worked on optimizing the website and the content, while they’ve curated a product catalogue to back that up. Featuring the 3 market leaders in inflatable paddle board technology, those being Red Paddle Co, Starboard…

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The payment gateway kings

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E-commerce is all about selling things online. Without a fast and well functioning website you’re already putting yourself at a disadvantage. Browsers (shoppers) like quick and easy websites and purchasing processes. Too many questions, too many steps, too many clicks… and you’ve lost their interest or they’ve found a cat video on YouTube. Over at Green Water Sports, the USA’s leading online inflatable paddle board retailer, they’ve spent hours looking over data and design to optimise and simplify the buying process. From button color to page layout, or payment methods to input field placement, they’ve looked at it all. The…

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Auto populate order values for Shopper Approved on WooCommerce Thank You page

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We searched high and low for this code and then finally found a few clues. From these clues we pieced together our custom auto-populated order values for a completed order WooCommerce thank you page Shopped Approved code. This page here was a very handy resource for all the $order values available to us to call on for the thank you page. Shopped Approved can auto-populate some fields to make the initial survey easier and faster to complete and automatically email customers the follow up emails. Calling on a few of the values found at the link above and adding a…

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5 tips for optimising the e-commerce sales funnel

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Shopping online is becoming the norm for just about everything these days. With so many websites available selling similar, if not the same items, how can you optimize the process so that the customer completes the purchase on your site? There are a few steps you can take: SEO/Ads – obviously the shopper needs to find your site. While this is a blog post of itself, the first step for the potential customer is to find your site. Onsite optimizing – this is where tweaking your site really comes into play. It’s one thing for the customer to find your…

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Popular plugins for Woocommerce!

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Well, where to start. We have and still use so many Woocommerce extensions that this list could be rather lengthy! But we’ll get right down to it using a prime example of our best work to date. Green Water Sports, an online only inflatable stand up board shop. Payments are obviously the most important extensions, if you can’t take money, you won’t make money! Stripe Amazon Payments Advanced PayPal is built in Extras Advanced Notifications for dropshippers Admin Menu UPS Shipping Fedex Shipping Composite Products Chained Products Custom Tab These are just a few of our favourite extensions/plugins. If you’d…

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Woocommerce is awesome for online shops!

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Yes it is! Woocommerce is the most user friendly, easy to set up and easy to work with e-commerce platform. It gives you unprecedented customising options with all the hooks and filters available. It truly is a dream to work with. Green Water Sports who sells inflatable stand up paddle boards and Red Paddle Co SUPs along with other awesome SUP products, uses WordPress, Woocommerce and a slew of other plugins and extensions to provide a seamless shopping and checkout experience. Head on over to Green Water Sports to check out what Cabarete Web Design and can for you.

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