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Color is an essential element of web design, as it has the power to influence user emotion and perception of a brand. Choosing the right colors for a website is important, as it can make a significant impact on the overall user experience. When it comes to selecting the best colors for a website, it’s important to consider the brand and the intended user experience. For example, a website for a children’s toy store might utilize brighter, more playful colors, while a website for a financial institution might opt for more professional, neutral tones. It’s also important to consider the…

Stand up paddleboarding (SUP) on a lake can be a peaceful and enjoyable experience. However, there are a few tips to keep in mind to ensure a safe and enjoyable time on the water. Choose the right equipment The right equipment is essential for a successful and enjoyable paddleboarding experience on a lake. It’s important to choose a board that is stable and comfortable for your size and skill level. Beginners may want to opt for a wider, more stable board, while experienced paddlers may prefer a narrower, more agile board. It’s also important to choose a paddle that is…

Stand up paddle boarding (SUP) has become a popular water sport in recent years, and it’s no surprise why. Not only is it a great way to get some exercise and enjoy the outdoors, but it’s also relatively easy to learn and can be enjoyed by people of all ages and skill levels. If you’re new to the world of SUP, you might be wondering how to get started and where to go. In this beginner’s guide to stand up paddle board touring, we’ll cover everything you need to know to get started and make the most of your paddling…

Streamlined checkout processes and even one click ordering, make buying online extremely quick and easy. Frictionless checkout is not by accident and is extensively researched and tested. Obviously sites like Amazon that have all your info saved can maximise the conversion rate with one click purchasing, but on sites that are smaller and perhaps aren’t visited as frequently for purchases, how can they make the process quick and easy. The process starts well before the checkout page: Above the fold and clearly defined add to cart button. Likewise on the cart page, have clearly visible buttons (both font and color) to…

A lot of psychology and behaviour goes into website design and functionality. We are creatures of habit and don’t like surprises. As such, websites and e-commerce websites especially, factor these into the design, layout and color schemes. Colors can invoke certain feelings or reactions. So when it comes time for a potential customer to add that item to the cart, and proceed to checkout, we want them feeling like it is the right thing to do. Once we’ve settled on a color, we have to be sure that the next steps in the process is familiar and the same hierarchy…

Coming up to 7 years of working very closely with the WooCommerce platform (WordPress plugin technically), we’ve come to some conclusions. We’re going to go through a few of the pros and cons here. Our case study is Green Water Sports, the number 1 inflatable paddle board retailer in the USA. Background Launching on WordPress and WooCommerce back in 2012, Green Water Sports used WooCommerce almost from the day they launched. Now WooCommerce is actually a part of WordPress (owner by Automattic also) and is fairly seamless in it’s integration to WordPress with a lot more features. Pros Seamless integration…

A client has a sale coming up on some of their popular inflatable stand up paddle boards. The Red Paddle Co inflatable SUPs are going to be 15% off for 10 days. Leading up to Memorial Day on May 27, the discount needs to be applied. Instead of manually editing the price at both the start and end of the sale, we can use the WooCommerce sale schedule. As you can see in the image above, the 10’6″ Ride by Red Paddle Co is usually $1299. For May 17 to May 27, the price will be 15% off, $1104. We…

We’ve been working closely with Green Water Sports for several years now. Green Water Sports is America’s #1 inflatable paddle board retailer and prides themselves on quality products with detailed information, a slick website and exceptional customer service. It is no accident that they are the go to for online purchases of inflatable stand up paddle boards by the industry’s best brands. With them we’ve relentlessly worked on optimizing the website and the content, while they’ve curated a product catalogue to back that up. Featuring the 3 market leaders in inflatable paddle board technology, those being Red Paddle Co, Starboard…

E-commerce is all about selling things online. Without a fast and well functioning website you’re already putting yourself at a disadvantage. Browsers (shoppers) like quick and easy websites and purchasing processes. Too many questions, too many steps, too many clicks… and you’ve lost their interest or they’ve found a cat video on YouTube. Over at Green Water Sports, the USA’s leading online inflatable paddle board retailer, they’ve spent hours looking over data and design to optimise and simplify the buying process. From button color to page layout, or payment methods to input field placement, they’ve looked at it all. The…

We searched high and low for this code and then finally found a few clues. From these clues we pieced together our custom auto-populated order values for a completed order WooCommerce thank you page Shopped Approved code. This page here was a very handy resource for all the $order values available to us to call on for the thank you page. Shopped Approved can auto-populate some fields to make the initial survey easier and faster to complete and automatically email customers the follow up emails. Calling on a few of the values found at the link above and adding a…