
E-commerce is all about selling things online. Without a fast and well functioning website you’re already putting yourself at a disadvantage. Browsers (shoppers) like quick and easy websites and purchasing processes. Too many questions, too many steps, too many clicks… and you’ve lost their interest or they’ve found a cat video on YouTube. Over at Green Water Sports, the USA’s leading online inflatable paddle board retailer, they’ve spent hours looking over data and design to optimise and simplify the buying process. From button color to page layout, or payment methods to input field placement, they’ve looked at it all. The…