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March 2020

conversion vs checkout funnel

Optimising your e-commerce purchase process

By News

Streamlined checkout processes and even one click ordering, make buying online extremely quick and easy. Frictionless checkout is not by accident and is extensively researched and tested. Obviously sites like Amazon that have all your info saved can maximise the conversion rate with one click purchasing, but on sites that are smaller and perhaps aren’t visited as frequently for purchases, how can they make the process quick and easy. The process starts well before the checkout page: Above the fold and clearly defined add to cart button. Likewise on the cart page,¬†have clearly visible buttons (both font and color) to…

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