Coming up to 7 years of working very closely with the WooCommerce platform (WordPress plugin technically), we’ve come to some conclusions. We’re going to go through a few of the pros and cons here. Our case study is Green Water Sports, the number 1 inflatable paddle board retailer in the USA.
Launching on WordPress and WooCommerce back in 2012, Green Water Sports used WooCommerce almost from the day they launched. Now WooCommerce is actually a part of WordPress (owner by Automattic also) and is fairly seamless in it’s integration to WordPress with a lot more features.
- Seamless integration and functionality with WordPress
Owned by the same parent company means (mostly) everything works out of the box and seamlessly
- Abundance of WooCommerce add-ons and plugins
If you want a certain feature or function, chances are someone has made an add-on or plugin for it
- Customisation options are endless
Want to move your button on the checkout page? Adjusting templates and layouts, hooks, functions is very easy with some technical know how
- Open source and free
No surprises, no contracts, a lot of cummings support
- Having to rely on add-ons and plugins for certain functionality leading to code bloat
To get the best features, you need add-ons and plugins which leads to a lot of code needing to execute slowly down the site. If content is kind, speed is queen these days.
- WordPress and WooCommerce are now very popular platforms which can make the code a target for hackers resulting in a lot of updates
While staying secure is important, some of these updates deprecate functions or re-name past functions meaning constant management is required
- Needing some technical know how
To take full advantage of all the options WordPress and WooCommerce offer, you do need some technical skill, or have a web designer/developer handy.
Do you need a website or WooCommerce expert? Contact us today.