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Woocommerce 7 years on

By June 5, 2019January 16th, 2020No Comments

Coming up to 7 years of working very closely with the WooCommerce platform (WordPress plugin technically), we’ve come to some conclusions. We’re going to go through a few of the pros and cons here. Our case study is Green Water Sports, the number 1 inflatable paddle board retailer in the USA.


Launching on WordPress and WooCommerce back in 2012, Green Water Sports used WooCommerce almost from the day they launched. Now WooCommerce is actually a part of WordPress (owner by Automattic also) and is fairly seamless in it’s integration to WordPress with a lot more features.


  • Seamless integration and functionality with WordPress

Owned by the same parent company means (mostly) everything works out of the box and seamlessly

  • Abundance of WooCommerce add-ons and plugins

If you want a certain feature or function, chances are someone has made an add-on or plugin for it

  • Customisation options are endless

Want to move your button on the checkout page? Adjusting templates and layouts, hooks, functions is very easy with some technical know how

  • Open source and free

No surprises, no contracts, a lot of cummings support


  • Having to rely on add-ons and plugins for certain functionality leading to code bloat

To get the best features, you need add-ons and plugins which leads to a lot of code needing to execute slowly down the site. If content is kind, speed is queen these days.

  • WordPress and WooCommerce are now very popular platforms which can make the code a target for hackers resulting in a lot of updates

While staying secure is important, some of these updates deprecate functions or re-name past functions meaning constant management is required

  • Needing some technical know how

To take full advantage of all the options WordPress and WooCommerce offer, you do need some technical skill, or have a web designer/developer handy.

Do you need a website or WooCommerce expert? Contact us today.